Social Networking Set to Surpass Porn

It’s long been funny to me that in nearly all reporting about the Web, the porn figures get hidden (in everything from Google Zeitgeist to all major media outlets’ end-of-the-year Web statistics). Well, it looks like porn may be coming out of the closit: note the Economist graph below and also a writeup in the New York Times Magazine yesterday about kink.com.

Anyway, here’s today’s interesting porn-related tidbit. The economist reports that social networks’ traffic is set to surpass porn traffic sometime soon. What’s remarkable to me about this chart is how much more traffic both porn and social networks get than search engines. Go figure.economist.png

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